Friday, February 10, 2012

The Second Annual GCG Pop Culture Awards


Are canceled, because fuck you, entertainment industry. You're a bunch of craven, pusillanimous money-grubbers, recycling the same old garbage, reinforcing the same hegemonic narratives. You're a bunch of soulless suits who stifle genuine artistic expression in service of the bottom line. You suppress important voices and interesting stories so that you can maintain your profit-driven empire and, in so doing, perpetuate the kyriarchal status quo. You churn out meaningless sequel after crappy reboot, all empty fodder for the entertainment-industrial complex. Any flicker of art or soul or resistance is crushed under the jackboot of the massive money-machine that is big studios.

In your relentless pursuit of ultra-capitalism, moreover, you have proved yourself myopic and cowardly in the extreme. Once again you've utterly failed (ironically enough) to adapt to the demands of the consumer and the changing modes of production and distribution. Your opposition to the unstoppable forward march of technology reveals you to be a tantrum-throwing child, a bully, and an utter fool.

Inevitably, things are changing, and you're too busy screaming and throwing your toys at us consumers to take advantage of it. The real artists – the people with something to say, who are motivated by the Muses and not solely by Mammon – are adapting. They're taking their art and message straight to the people. They're utilizing the almighty power of the internet to raise funds and awareness for their projects, and to distribute their creations directly to the fans.

Unlike you, they're harnessing this awesome new power. Unlike you, they accept the change and work with it. You, entertainment industry, are King Canute, frantically flinging your last shreds of integrity into the sea in the vain hope that it might hold back the tide. You're shitting yourself in terror, and I for one welcome the day – surely imminent now – when the sea of change finally drowns you.

(And the best movie of 2011 was Attack the Block, and the best TV show of 2011 was Community, both of which have of course been totally sidelined by the aesthetically and morally bankrupt gatekeepers of the industry.)

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